Tuesday, 11 February 2014

NPD Presentation


References

Hammedi, W., Van Riel, A. C., & Sasovova, Z. (2011). Antecedents and Consequences of Reflexivity in New Product Idea Screening. Journal of Product Innovation Management28(5), 662-679.

Summers, J., Gardiner, M., Lamb, C. W., Hair, J. F., & McDaniel, C. (2009).Essentials of marketing. Cengage Learning Australia.

Juin, S. С. (2000). ‘Marketing planning & strategy’. School of Business and Administration.

Blakey, P. (2013). SP0568. NPD Product Development. Northumbria University.


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