w12007675 Assignement 2a

References Hammedi, W., Van Riel, A. C., & Sasovova, Z. (2011). Antecedents and Consequences of Reflexivity in New Product Id...

Commercialisation  In this stage of the New Product Development Process it is vital that certain factors are taken into account before...

Test Marketing Silk and Urban (1978) presents that test marketing is a prominent step in the New Product Development pr...